Search Engine Optimization

Search Engine Optimization



Search Engine Optimization (SEO) is one of the most important techniques of Digital Marketing to promote websites via organic process. SEO helps in making website light and optimizing the content according to the keywords that are in trend to achieve the best possible ranking on search engine result's first page. SEO is a regular activity for business to get propelled in the right direction and establishing links with other businesses to earn traffic. SEO is a time-consuming process but delivers long-term results and thus, is in use today. We train candidates from basic level to advance level in SEO including complete knowledge of HTML. We guide candidates in complete white hat and ethical SEO that keeps websites thousands mile away from SPAM. We serve students with all the tactics used in search engine optimization. Our candidates become perfect enough to perform this technique for small businesses as well as large enterprises.

Course Overview

Search Engine Otimization (SEO) is done in two parts: On Page SEO and Off Page SEO. On Page SEO is a technique in which a website is analyzed page by page to make it error free and complying it to major searc engines. Off Page refers to link building, a process to establish quality links with other website that have good reputation in the eye of search engines.

ON Page SEO

SEO Introduction and Advantages
How Search Engine Works
Knowledge of Robots and Crawlers
White Hat SEO, Grey Hat SEO and Black Hat SEO
Spamming in SEO
Content Optimization
Competitor Analysis
Keywords Reearch and Keywords Selection
Title, Meta Optimization
Heading Tags Optimization
Anchor Tag Optimization
URL Optimization
Image Optimization
PDF Optimization
CSS Optimization
Navigation and Footer Optimization
Robots.txt and Sitemap creation
Google Algorithms
SEO Tools

OFF Page SEO

Link Building and Link Exchange
Outbound and Inbound Links
Free Links and Paid Links
Search Engine Submission
Directory Submission
Social Bookmarking
Blog Commenting
Article Submission
Forum Posting
Video Submission
Image Submission
Info graphic Submission
Guest Posting
Local Listings
Document Sharing
Review Writing
Question and Answers